We have just launched the first of a planned series of branded websites for specialty markets. The brand’s initial specialty market site focuses on the luxury Farm & Ranch market segment, of which the Sotheby’s International Realty network currently represents over $6 billion of property listings worldwide.
The specialized website, which can be found at farmandranchSIR.com, matches the look and feel of the brand’s website, sothebysrealty.com, and provides detailed Farm & Ranch lifestyle and listing information and resources. The brand plans to launch additional websites showcasing other specialty markets, beginning with those currently featured on sothebysrealty.com: Golf, Skiing, Vineyards and Waterfront.
The Farm & Ranch specialty market website enables buyers and sellers to search for the finest rural and recreational properties and the sales professionals who represent them in the following segments: ranches, farms and plantations, estancias and haciendas, land, equestrian properties, fishing and hunting properties, vineyards, timberlands and investment acreage.
The website also highlights notable sales including the recent sale of The Bixby Ranch in California for $155 million and features area-focused sections and advanced search capabilities.
“The access and quality insight we are providing into this important lifestyle and market segment worldwide is unique in the high-end real estate market,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “Now discriminating consumers looking for valuable resources and comprehensive information from around the world have one source for everything they need. From the finest trophy ranches of the Rocky Mountains, Pacific coast and Texas and legendary horse farms stretching from Vermont to Virginia to Florida, to the haciendas and estancias throughout Central and South America, storied recreational and cultural retreats in Western and Southern Europe and hunting and fishing lodges and stations in South Africa and New Zealand, our portfolio of property listings in the Farm & Ranch segment currently exceeds $6 billion.”
“This focus deep into various specialty markets, beginning with Farm & Ranch, is not only unique in the industry but valuable to the consumer in their search for the perfect home,” said Jenny Pruitt of Atlanta Fine Homes Sotheby’s International Realty clients with homes that cater to these lifestyles will enjoy this added avenue of exposure. No other real estate company can bring together this level of comprehensive detail on a global basis.”
Atlanta Fine Homes Sotheby’s International Realty was formed under the strong leadership of Jenny Pruitt, David Boehmig and Nancy See. In 2007, our firm was awarded an affiliation with the prestigious Sotheby’s International Realty® brand which was built on a 260-year reputation and foundation of excellence, and offers unparalleled access to the world’s most distinctive properties through its global affiliates. Our relationship with this premier brand affirms our commitment toward providing you a superior level of service, marketing and expertise in Atlanta and around the world.
Atlanta Fine Homes Blog | Sotheby's International Realty 
Posted on June 18, 2012
0